47 New Locations in 90 Days - Without Hiring a Salesperson
How an owner-operator vending business scaled from manual prospecting to a fully automated location acquisition machine.
The Challenge
A vending operator managing 240+ machines across three states was growing, but slowly. Every new location was the result of a personal relationship, a referral, or hours spent cold-calling property managers from a spreadsheet. The operator was the only salesperson - and between restocking routes, machine maintenance, and accounting, there was almost no time left to prospect.
The bottleneck was clear: "I know exactly where my machines should go. I just can't find the time to pitch all of them."
What AIMS Built
Cold email outbound system targeting 2,000+ property managers, facility directors, and office managers per month within the operator's target territories
LinkedIn sequence running in parallel - personalized connection + follow-up based on company size and property type
AI voice agent answering inbound calls 24/7, qualifying location leads, and scheduling site visits while the operator was on route
CRM pipeline pre-built for vending - stages from 'Location Prospected' through 'Machine Installed' with automated follow-up at each stage
Lead reactivation campaign reaching 180 cold contacts from the operator's existing spreadsheet - converting 22 of them into new conversations
The Timeline
Week 1-2
Cold outbound sequences built, tested, and sending. CRM configured with vending-specific pipeline stages.
Week 3-4
First inbound calls coming through AI voice agent. Reactivation campaign launched to existing prospect list.
Day 90
47 new locations secured. Operator running 287 machines across 4 states with zero additional sales headcount.
Results After 90 Days
47 new locations secured - 31 from cold outbound, 9 from voice agent inbound, 7 from reactivation
Average cost per secured location: $284 (vs. $1,800+ when sourcing through broker networks)
Time spent on prospecting: reduced from ~12 hours/week to ~1 hour/week (review + approval only)
Machine count grew from 240 to 287 in 90 days without any new hires
Pipeline: 140 active prospects still in nurture - projected 30+ additional locations in next 60 days
Are you a vending operator?
We've built this exact system for vending operators across the country. Book a call and we'll show you what it would look like for your territory.
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